Do you have a facebook page but want to increase your fanbase? That's what Pedigree wanted and they identified that dog lovers are very generous when it comes to helping dogs in need, and they set up the Pedigree Adoption Drive. The Pedigree brand will donate a bowl of food for every new fan on their facebook page - http://www.facebook.com/Pedigree, they have donated 1,095,088 bowls so far.
Make sure you add your Facebook page to all your marketing materials (have you created a unique username - http://www.facebook.com/username to make it easy to remember?). Offer competitions for your Facebook fans only so people have to like your page to enter, offer captivating content that your audience will want to share - always draw them back to your Facebook page. Connect with your Twitter followers and LinkedIn network.
Above all, have fun with it and offer something that's perfect for your audience. if you're not sure what is perfect for them, ask them!
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